1.         The Top Ten Trends in Travel and Tourism

Trends and industry statistics made fun and entertaining!  Each year RTM “boils down” national travel data to establish the top trends.  They are presented in RTM’s entertaining and powerful style.  This is a popular Key-Note presentation topic – particularly at state tourism conferences.

2.         Generational Marketing -  Motivating Each of Your Customer Groups

            Never before have there been such huge differences in the thinking and behavior of each age group.  This session explains the differences in a highly entertaining style and explains how to recognize and motivate each age group including the War Generation, Silent Generation, Baby Boomers, Generation X and the Millennium Generation.  Everyone raves about this session!

3.         It is a Whole New World - What the Visitor Wants in 2005

The entire universe of travel and tourism has changed dramatically since 2000.  Learn how the customer has changed and how destination marketing organizations must reinvent themselves in order to survive and thrive in 2005 and beyond.

4.         Predicting The Future:  How the Major Shifts in US Demographics and Customer Patterns will Change the Future of Travel and Tourism

What will travel and tourism be like in 20 years? Judy Randall reveals demographic changes, behavior changes, and how the world of travel and tourism will change dramatically within the next 20 years. 

5.         What Is In It For YOU?

            Does tourism matter to your community?  What is in it for residents and why should they care? 

6.         Family Vacation Travel Trends

Family vacation travel, once on the decline, is now back in strong numbers.  Learn what is currently driving family vacation planning decisions and how to best position your destination for this segment.

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7.         Tourism Success Stories – Winning the Positioning & Branding Game!

This entertaining and powerful presentation contains “befores” and “afters” in tourism research, positioning and marketing.  Even tourism professionals with years of experience find new perspectives on tourism marketing.  This seminar always receives rave reviews!

8.         Creating a Perfect Tourism Brochure

This is one of the most popular seminar topics in the industry today!  RTM shows how to make the headline a “hook” and sell the experience not the details. Participants are invited to bring their brochures for on-the-spot critique. 

9.         Branding Gone Wild! 

            Every destination is told it must do “Branding” today.  Judy shows branding examples from a variety of destinations and shows what works and what should be avoided.  

10.       Attendance to attractions is dropping!  Why Is It Happening & How To Survive

            Attendance to attractions all over the U.S. is dropping.  Why is this happening?  What has changed?  And, what can attractions do to handle the challenge?

11.       Top Trends in Attraction Marketing

            Understanding the changing marketplace and what it takes to market an attraction.

12.       Follow the Money -The Market Segment Approach to Tracking and Growing Travel and Tourism

Learn how to identify your most likely and profitable customer market segments, what it takes to get them to your destination, and how to track and demonstrate your ROI to your community.   

13.       The Buying Habits of Generation X and Generation Y

Generation X is family oriented.  In Generation Y, the average weekly spending for U.S. teenagers is $100 per week!  Learn how each of these critical market segments think and how to motivate them for tourism marketing success.

14.       Capturing the Voice of the Tourist - A User-Friendly Guide to Research

Tourism research can be intimidating!  RTM presents an easy-to-use guide to developing visitor profile studies, conversion studies, guides to measuring economic impact and determining tax relief generated by travel and tourism.  And, we show you how to translate the research into actionable, results-oriented marketing.

15.       Websites That Deliver Visitors to Your Door

An exciting and interactive session where participants learn the key components for successful web sites and see examples of sites that work and sites that fail to motivate increased visitation.  This presentation requires a phone or cable Internet access line so the RTM Team can access web sites on line live during the session. Attendees at a recent Internet travel conference rated this the best session of the conference. It’s presented in a non-techno babble style that participants love.

16.       Heritage & Cultural Tourism – From Product to Profit

            Learn how to develop heritage and cultural tourism products that have staying power, preserve the culture, and add to your economic impact. 

17.       Show Me the Money!

In this session you will learn how to track specific tourist expenditures in order to accurately measure economic impact and document tax relief.   

18.       Make Your Board Your Heroes

Get your Board of Directors out of the rut and empower them to become a strategic team of tourism marketing heroes!