Wednesday, August 20, 2008     •  Login
 
   
 
   
   
   
 
 
     
 
   Services
 
 
     
     
 
   Comprehensive Research and Strategic Plan for Destinations

RTM provides comprehensive research-based strategic plan studies to determine positioning and marketing strategies.

Prices are determined based on scope of individual project.  Typical projects include:

  • Reconnaissance and mystery shopping reports
  • Audit of current status, history and market share analysis
  • Market mix analysis
  • Visitor profile and conversion research (including comparability to state and national research)
  • Creative evaluation of marketing materials, advertising, and placement
  • Recommended marketing position
  • Complete marketing strategies based on research findings