1. Visitor Profile, Conversion, and Economic Impact Study

• Mystery shopping of destination
• Comparisons of growth to similar destinations
• Mail survey to stratified random sample of inquiries to determine visitor profile, conversion statistics, and visitor spending by category (lodging, dining, attractions, retail, transportation, etc.)
• Lodging survey to determine overall market mix (percentage of overall lodging by market segment business, meetings, leisure, visiting friends and relatives, etc.)
• Comprehensive strategic plan and recommendations based on research findings

Cost: $40,000 - $50,000 for average size destinations (plus travel expenses)

2. Lodging Market Mix Study

• Survey of all destination lodging properties to determine overall market mix (percentage of overall lodging by segment including business, meetings, leisure, transient, visiting friends and relatives, etc.)
• Includes comparison to Smith Travel Research data
• Final written report provided

Cost: $4,000 - $8,000 depending of size of destination (plus travel expenses)

3. Executive Interviews (such as Community Leaders)

• Up to 20 executive interviews conducted.
• Client to furnish a listing of a minimum of 45 names for sampling
• Questionnaire approved by client
• Final report will be provided

Cost: Approximately $5,000 - $10,000 (plus travel expenses if any)

4. Quarterly Intercept Study

• 50 intercept interviews conducted on-site during each of four quarters (one weekend day and one weekday each quarter)
• Questionnaire approved by client
• Final written report provided

Cost: $5,000 per quarter = $20,000 for the annual study (plus travel expenses).

5. Convention/Meeting Planner Decision Maker Study

• Executive interviews conducted with convention/meeting planner decision makers. These interviews will be segmented by size and type of meeting and will include meeting decision makers who chose to have conventions/meeting in client destination and those who chose not to have convention/meeting in client destination)
• Questionnaire approved by client
• Client to furnish list of Conventions/meeting decision makers who chose destination and others who were targeted but did not choose destination
• Final written report provided

Cost: Contact RTM for Price Quote

6. Group Tour Decision Maker Study

• Executive interviews conducted with group tour decision makers (25 who have chosen to visit and 25 who have not chosen to visit)
• Questionnaire approved by client
• Client to furnish list of group tour decision makers who have visited and others who have not visited
• Final written report provided

Cost: Contact RTM for Price Quote

7. Telephone Interviews with Random Sample of Visitors

• Telephone interviews conducted with random sample of visitors (selected from client database)
• Questionnaire approved by client
• Final written report provided

Cost: Contact RTM for Price Quote

8. Focus Groups

• A focus group held at one location and 12 participants recruited
• Participants paid $50 each as incentive
• Sessions video and audio taped
• Questionnaire approved by client
• Final written report provided

Cost: Approximately $8,000 (plus travel expenses) (cost for facility rental, participant refreshments, and incentives are included in cost)

9. Focus Forums

• A focus forum held at one location and 50 participants recruited
• Participants paid $50 each as incentive
• Sessions video and audio taped
• Questionnaire approved by client
• Final written report provided

Cost: Approximately $20,000 (plus travel expenses) (cost for facility, participant refreshments, and incentives are included)